Google TrueView, also known as Adwords for Video is one of the cheapest and most effective ways to advertise your business! This video explains the 3 formats of Google TrueView, In-Stream, In-Display, and In-Search.
Google TrueView is where your video ads are shown on Youtube.
There are 3 formats of Google TrueView ads: In-Search, In-Display, and In-Stream.
In-Search is where your video ads appear at the top of a Youtube search, along with other search results. If you want to be found by a search for a particular keyword or phrase, this is incredibly effective because you can appear as the top search results for a particular keyword or phrase!
You pay when a viewer chooses to play your video.
In-Display is where your video ads appear on the right side while on Youtube pages. If your title and thumbnail are intriguing enough or super relevant to what the viewer is searching for,
there’s a good chance they’ll choose to play your video. And you pay when a viewer chooses to play your video.
In-Stream is where your video ad automatically plays before a Youtube video. Viewers can skip after 5 seconds AND you don’t have to pay unless the viewer watches at least 30 seconds of your video or until the end of your video, whichever comes first.
So here’s why you should be using Google TrueView advertising:
Google TrueView is really cheap.
You can reach thousands of viewers for way less than a hundred bucks. You set your own budget and you can literally start with $5 if you want.
You only pay when a viewer CHOOSES to watch your video AND it can cost as little as pennies per view!
We’ve seen views cost as little as 3 cents and at any time,
the viewer can click to go to right your webpage and it’s still the same cost.
Unlike some pay-per-click advertising, you don’t pay every time your ad is shown. You only pay when people CHOOSE and watch your videos.
Targeting – You can target by area, gender, age, areas of interest, topics and even specific keywords and phrases. This means that your video can be in front of people that are already interested in what you have to say. This targeting is ideal for local businesses not only because you can target by country, state and town, you can even target an area down to a 1 mile radius!
Free Advertising — With TrueView’s In-Stream method you can reach thousands with your message for FREE! After 5 seconds, the viewer can choose to SKIP your ad so that means if you can get your message across in the first 5 seconds, it’s free advertising.
Even if people don’t need your product or service now, you can still make them aware. If your video is memorable enough then your brand just might be in their heads when they do need your product or service!
Useful Data — Google gives you information like whose watching, when and how long they are watching and how many clicks to your website. With this information, you can make adjustments to your ad campaigns according to what works best and make your ads more effective. This will lead to more video views, website visits, brand awareness and sales!
We create extremely entertaining videos for online marketing and specialize in Google TrueView advertising. We’ve discovered some of the most effective ways to get views to your online content and increase traffic to your website.