Fitness Brokers Case Study
Fitness Brokers USA sells used fitness equipment, worldwide and wanted to increase visits to their website.
We created an informational video about their business with the intent to drive visitors to their website via organic search and Youtube advertising, specifically In-Stream where the video is shown, pre-roll, on other fitness related videos. We targeted their ideal demographic of women 35 to 55, who are into fitness which resulted in the following:
• Reached #1 search result on Youtube in 1st week, for the search phrase “used fitness equipment”
• 50,000 plus Youtube views in 1 year
• 1,700 clicks to website for less than $500 in Google Adwords campaign funding
• Video continues to rank in the top 5 Youtube search results for “used fitness equipment” well after a year and a half
• Continues to be the showcase asset for their marketing: Youtube, Website, Emails, Facebook
CEO Joe Gulino:
Unleash The Media continues to increase our business by getting us thousands of online video views and by dominating Youtube search results for our fitness related products.
We have produced and optimized a number of Fitness Brokers USA Youtube videos and currently 5 of those videos show up on page 1 for a YouTube search for "Used Gym Equipment"