Raw Barrel Creatine Case Study
Raw Barrel sells nutrition products through their Raw Barrel Amazon Store and wanted to gain exposure and increase sales to their creatine supplement.
We created a video specifically targeted for “creatine before and after”, the 2nd most popular search phrase for creatine. We incorporated our crazy style humor in a testimonial video that showed our own results as well as educational information about the product.
• Within 5 days the video was the #1 out of over 26,000 search results for “creatine before and after”.
• Increased product sales by 3% in the first month and continues to grow.
• Video got 25,000 plus views, 135 thumbs up, and over 100 comments in 2 months on Youtube and continues to grow.
• Video continues to appear on page #1 of Youtube search for “creatine”, the #1 search phrase for creatine.
• Raw Barrel embedded the video on their site as a testimonial rawbarrel.com/testimonials/
Due to the success of this campaign, we’ve incorporated this product into our own Amazon affiliate store and continue to grow sales through Youtube and Twitter.
The great results from this video were accomplished solely through organic search on Youtube. These results were almost immediate and continue to grow product sales as well as Raw Barrel’s brand recognition. We expect the video to reach well over 100,000 views on Youtube in it’s first 8 months.
“Hilarious- great way to pass along a ton of great information while keeping people engaged! Nice!” – Theron Andrews
“Hey this is good fun! Laugh & learn!” – Louise Anderson-Elie
“Creative video. You got me to pay attention to something I had always wondered about!” – Becky M
“Great! really funny!” – Amy Davis
“Haha you guys are hilarious! I need to get some of this right away!” – Marc Viggo
“Ha ha, so funny!” – Keith Ryan
“Love this video!” – Kris J. K.